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Union Pacific Railroad Company Strategic Audit, Alison Steger
Union Pacific Railroad Company Strategic Audit, Alison Steger
Honors Theses
Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.
Redfin Strategic Analysis, Steffanie Hitz
Hudl Strategic Analysis, Jessica Swanson
Hudl Strategic Analysis, Jessica Swanson
Honors Theses
Hudl is a cutting-edge company that assists with the filming, distributing, and recording statistics for more than 40 sports. The sports, at the high school, college, and even professional level, consist of football, basketball, soccer, volleyball, and many others. Growing since its founding in 2006, Hudl now has more than 2,400 employees across 20 countries. To analyze the external environment of the video-sharing industry, a PESTEL analysis and a Porter’s Five Forces analysis were completed. These analyses found that Hudl was a unique case because they are in a very niche portion of the industry and take up a large …
Walmart Strategic Analysis, Christian Burbach
Walmart Strategic Analysis, Christian Burbach
Honors Theses
This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.