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Managerial Process Of Discount Decision-Making In The Lodging Industry: The Role Of Human Agency, Seung Hyun Lee
Managerial Process Of Discount Decision-Making In The Lodging Industry: The Role Of Human Agency, Seung Hyun Lee
Electronic Theses and Dissertations
Management faces a paradox in managing discrepancies between actual demand and expected demand in daily operations, thereby requiring constant adjustments in pricing under the supervision of management in the short term. The purpose of this study is to determine how discount choices are created and to understand information processing related to the pricing and discounting decision-making process as well as narrating the events, stages, and cycles of choices made by hotel managers. This study also determines the role of human judgment based on contextual factors in the decision-making process. This mixed methods research design consists of three steps: observation, classification, …
The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith
The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith
Electronic Theses and Dissertations
The objective of the study was to examine the relationships between the concepts of personal fairness and social fairness and hotel cancellation policies. These relationships will be explored using the framework of Prospect Theory in terms of consumer patronage (willingnessto-purchase and word-of-mouth). This study begins with a brief history of the development of the lodging industry in the United States from inns and taverns to the modern hotel industry that is a critical sector of the hospitality and tourism economy. Current statistics are provided regarding the U.S. and Central Florida hotel industry in order to provide both a national and …