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Persuasion In Higher Education: Recruitment Of High Ability Students, Ann Marie Chilcutt

Honors Theses

Recruiting high ability students to institutions of higher education varies from university to university and is one of the most important variables for the continuing of successful colleges. This study focused on the variables that were most important to the current cohort of high ability freshmen at the University of Southern Mississippi. The aim of this study was to identify attitudinal and normative communicative components that are most effective for recruiting high ability students to the University of Southern Mississippi. By surveying this cohort of students, and using the Theory of Reasoned Action as a tool in creating questions for …