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Community College Recruiting Through Facebook, Wendy S. Smith

Dissertations

The purpose of this research study was to determine the ways in which community college administrators, faculty, staff, counselors, recruiters, and current students report using social networking, specifically, strategies related to recruitment were examined. There was an extensive review of the literature that included background, theoretical foundations, and pertinent research of social media. Along with data collection, there were also analysis reports, conclusions, recommendations for college personnel, and those for research.

The study was conducted to determine if there was a difference in social networking usage for community college recruitment; a difference in the views of the effectiveness as a …