Education Commons^™

Implications Of Branding Initiatives In Higher Education Among Trademarked Institutions In California, Joy Victoria Lamboy

Doctoral Dissertations

Many educational institutions across the world create an image to attract students; this process is called branding. Branding began as a channel of choice for consumers and has grown to include what an organziation respresents in worth and values. Corporations commonly implement branding initiatives through trademark-licensing programs due to competition and infringements that mocked their services or marks. Specifically, corporations across the world wanted to be unique from others that might have similar offerings. Likewise, many college institutions such as Harvard, University of California Los Angeles, and the University of Southern California have branded their identity through the use of …

Perceptions Regarding The Identity And Culture Of A Lasallian Catholic Secondary School In Australia, Adrian Watson

Doctoral Dissertations

This 2010 qualitative case study explored the perceptions of administrators and teachers regarding the Lasallian Catholic identity and culture of St. John's College (a pseudonym), a secondary school located in Australia. Data collection occurred over a 10-week period primarily from the researcher's interviews with three administrators and 12 teachers, and supplemented by his observations of school events and analysis of school documents.

Overall, the participants in the study identified numerous characteristics of a Lasallian Catholic school, and perceived St. John's College as reflecting many of them. The observed school and faculty activities and the analyzed school documents validated their perceptions. …