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Full-Text Articles in Education
Designing A Fully Online Social Marketing Course For 21st Century Learners, Bridgette Atkins, Milly Ryan-Harshman, E. Vogel, H. Jones Taggart, J. Mclean, C. Myco
Designing A Fully Online Social Marketing Course For 21st Century Learners, Bridgette Atkins, Milly Ryan-Harshman, E. Vogel, H. Jones Taggart, J. Mclean, C. Myco
Teaching and Learning in a Digital Context
This paper focuses on the development of a Social Marketing for Public Health course created for health sciences students at the University of Ontario Institute of Technology (UOIT). The course was intended to help students develop the skills required for planning and delivering social marketing campaigns. The development of this course brought together members of the Faculty of Health Sciences and the Teaching and Learning Centre at UOIT with individuals from ChangeMakers, a Canadian social marketing agency. Designing authentic learning experiences, providing students of a range of technical backgrounds opportunities to demonstrate their achievement of the learning outcomes, building in …