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Full-Text Articles in Education
A Critical Comparison Of Website Marketing At For-Profit Colleges And Community College, Constance A. Iloh
A Critical Comparison Of Website Marketing At For-Profit Colleges And Community College, Constance A. Iloh
Constance Iloh
In light of the disproportionate number of students of color enrolled in the for-profit and community college sectors, the author explores website messages that might influence such students to enroll. Data from a comparative textual and visual analysis of the website homepages of 10 community colleges and 10 for-profit colleges illustrate the nature and frequency of race-targeted content. The study ultimately highlights variations in the positioning and representation of students of color on both for-profit and community college websites. From this study, future directions for for-profit and community college research are highlighted
Using Ethnography To Understand Twenty-First Century College Life, Constance A. Iloh, William G. Tierney
Using Ethnography To Understand Twenty-First Century College Life, Constance A. Iloh, William G. Tierney
Constance Iloh
Ethnography in the field of postsecondary education has served as a magnifying glass bringing into focus university culture and student life. This paper highlights the ways in which ethnography is especially useful for understanding more recent dynamics and shifts in higher education. The authors utilize existing literature to uphold the relevancy of ethnography, while exploring its opportunities for research on adult students, online education, and for-profit colleges in particular. They conclude with methodological recommendations and directions for both qualitative research and higher education scholarship.