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Full-Text Articles in Education
International Student Assessment For The New Millennium, Ray Adams
International Student Assessment For The New Millennium, Ray Adams
Prof Ray Adams
The author briefly describes the OECD initiated project, 'Program for International Student Assessment' (PISA), in which over 100,000 15 year old students from 4000 schools in 26 countries will participate. A major focus of the project is the assessment of wider knowledge, skills and competencies in literacy, mathematics and science areas.
The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh
The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
A marketing assessment model that includes university outcome measures is presented. The model incorporates consumer expectations theory and marketing strategy. Findings indicate that student expectations vary among the undergraduate population. Marketing implications for student recruitment and retention efforts are offered
A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
No abstract provided.