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Full-Text Articles in Education

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Do We Teach Disciplines Or Do We Teach Students?—What Difference Does It Make?, Marshall W. Gregory Apr 2010

Do We Teach Disciplines Or Do We Teach Students?—What Difference Does It Make?, Marshall W. Gregory

Marshall W. Gregory

The single most difficult notion for graduate students and new professors to grasp about teaching--and, indeed, many experienced teachers never grasp this point either--is that successful teaching to undergraduates has little to do with the degree of one's mastery of disciplinary knowledge.


Daffodil, Rebecca Saunders Mar 2010

Daffodil, Rebecca Saunders

Rebecca Saunders

Clio and Nadia have a fantastic trip through time and space because they picked up a daffodil from the mud and dirt in the middle of a sidewalk.


Real Teaching And Real Learning Vs Narrative Myths About Education, Marshall W. Gregory Mar 2010

Real Teaching And Real Learning Vs Narrative Myths About Education, Marshall W. Gregory

Marshall W. Gregory

All real classrooms are saturated in the fictional narratives about education from TV and movies that swirl about thickly and persistently in western culture, yet the influence that these fictions exert on real teachers and real students is seldom examined. This article argues that since these fictional narratives nearly always deal in recycled stereotypes of both students and teachers, and that since they seldom receive critical attention, the influence they exert on real teachers and real students is to mislead, confuse, and impoverish their evaluations of and expectations about the nature of genuine education.


Why Are Liberal Education's Friends Of So Little Help?, Marshall W. Gregory Mar 2010

Why Are Liberal Education's Friends Of So Little Help?, Marshall W. Gregory

Marshall W. Gregory

Emphasizes the need for college teachers to apply diligence in improving teaching methods towards the achievement of liberal education goals. Potential for teachers to advance knowledge and awareness on liberal education; Factors that can be attributed to the failure of colleges and universities in the U.S. to make progress in their liberal programs and aims; Ways to address liberal education issues.


Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis Dec 2009

Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis

Alan Filreis

Describes a modernist pedagogy based on the end of the lecture as we know it and a convergence of poetics, universities and the rise of digital media.


Translations And Interpretations For English Poems, Grace Hui Chin Lin Dec 2009

Translations And Interpretations For English Poems, Grace Hui Chin Lin

Dr. Grace Hui Chin Lin 林慧菁 英語教學 語文學哲學博士 886 933 503 321

Based on poetry translation and cross-cultural interpretation Strategies, this book has been completed to demonstrate poem interpretation from English to Mandarin. It briefly introduces various significant English poets and their well-known poetries. In fact, poetry translating is an attracting academic task that many English majors would like to engage. Because it not only practices Linguistics accumulations but also builds living paces with a romantic atmosphere. When creating cross-cultural interpretations in poetry translations, to search for a perfect balance between accuracies of resourced texts and beauties of produced texts is a crucial task that a translator should pursuit. To achieve this, …