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Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …
Breathlessness Is Not A Normal Part Of Aging: Development And Testing Of Asthma Awareness Messages For Older Australians, Sandra C. Jones, Uwana Evers, Donald C. Iverson, Peter Caputi, Sara Morgan, Michele Goldman
Breathlessness Is Not A Normal Part Of Aging: Development And Testing Of Asthma Awareness Messages For Older Australians, Sandra C. Jones, Uwana Evers, Donald C. Iverson, Peter Caputi, Sara Morgan, Michele Goldman
Sandra Jones
At least 420,000 Australian adults aged 55 years and over, or one in 10, currently have asthma (Australian Centre for Asthma Monitoring 2008). Asthma is under-diagnosed, often misdiagnosed, and undertreated in the older adult population in Australia (Gibson, McDonald and Marks 2010, Marks and Poulos 2005, Wilson et al 2001) as it is overseas. Contrary to the perception that asthma is a childhood disease, asthma can develop in older adults (Adams and Ruffin 2005). The risk of dying from asthma increases with age (AIHW 2010). While the overall mortality rate has decreased by almost 70% since 1989, much of this …