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Articles 1 - 4 of 4

Full-Text Articles in Education

Building A Social Media Presence From The Ground Up, Lori Snyder, Cynthia Schmidt Jun 2014

Building A Social Media Presence From The Ground Up, Lori Snyder, Cynthia Schmidt

Lori B Snyder

No abstract provided.

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Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba Nov 2013

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Edward R Norris MD, FAPA, FAPM

No abstract provided.

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Experiential Learning And Macro-Education: Enhancing Traditional Marketing Courses With Macromarketing Projects, Scott Radford, David Hunt, Deborah Andrus Dec 2011

Experiential Learning And Macro-Education: Enhancing Traditional Marketing Courses With Macromarketing Projects, Scott Radford, David Hunt, Deborah Andrus

David M. Hunt

This paper reviews benefits of experiential learning to highlight the value of the approach for advancing macromarketing education. We consider how incorporating experiential learning projects into core marketing courses can help deliver macromarketing education and enhance the delivery of critical micromarketing principles for a broad range of business students. Experiential learning reflects a dynamic, four-stage learning process emphasizing concrete experience, reflective observation, abstract conceptualization, and active experimentation. Experiential learning projects that achieve the four stages of experiential learning help business students understand how to frame managerial decisions in terms of the broad moral, political, and social contexts in which all …

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Using Role Plays In The Personal Selling Class: Some Suggestions, Daniel Mcquiston Dec 2001

Using Role Plays In The Personal Selling Class: Some Suggestions, Daniel Mcquiston

Daniel H. McQuiston

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

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