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Conjoint Analysis: A Study Of The Effects Of Using Person Variables, John Fraas, Isadore Newman
Conjoint Analysis: A Study Of The Effects Of Using Person Variables, John Fraas, Isadore Newman
John W. Fraas
Three statistical techniques -- conjoint analysis, a multiple linear regression model, and a multiple linear regression model with a surrogate person variable -- were used to estimate the relative importance of five university attributes for students in the process of selecting a college