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Full-Text Articles in Education
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
WCBT Faculty Publications
This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …
Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru
Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru
WCBT Faculty Publications
Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage …
Moocs And Modern Democracies, Richard L. Pate
Moocs And Modern Democracies, Richard L. Pate
WCBT Faculty Publications
A discussion of the imposition of the interests of the few on the collective through a subtle but effective manner: the eventual, complete development of Massive Open Online Courses. It is this article’s premise that this development together with current marketing efficacy and the present economic goals of modern democracies, is probable to result in a shrinkage of the market place of ideas and, paradoxically, likely to result in a diminution of democracy in the world.