Education Commons^™

Entrepreneurship Education And Founding Passion: The Moderating Role Of Entrepreneurial Family Background, Younggeun Lee, Andrés Felipe Cortés, Minjoo Joo

WCBT Faculty Publications

In this paper, we examine the relationship between entrepreneurship education and entrepreneurial passion. Despite the advancement of entrepreneurship education literature and the increasing focus on entrepreneurship education in business schools, we lack empirical exploration on how entrepreneurship education can impact students’ passion for founding new organizations. We hypothesize that students who take entrepreneurship classes would develop high levels of founding passion due to a great perception of skills and abilities that increase positive emotions and decrease negative emotions about the entrepreneurship process. Moreover, we draw on the literature on role models to suggest that students’ entrepreneurial family background (students whose …

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …

What Does Playing Games Teach Us About A Student's Ethical Life?, Robert Mccloud, Tamara Luarasi

WCBT Faculty Publications

Most of our students play video games. A substantial percentage of our students is required to take a computer ethics course before graduation. Both ACM and ABET require some form of computer ethics. This paper addresses gaming ethics as a subset of the computer ethics course. Specifically it considers the case of Grand Theft Auto (GTA), one of the most successful and most criticized game franchises. Through interviews with computer science students the study looks at mainstream reaction to GTA and finds that computer science students, probably one of the more sophisticated groups of gamers, have sometimes surprising ethical views …

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.

Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru

WCBT Faculty Publications

Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage …

Moocs And Modern Democracies, Richard L. Pate

WCBT Faculty Publications

A discussion of the imposition of the interests of the few on the collective through a subtle but effective manner: the eventual, complete development of Massive Open Online Courses. It is this article’s premise that this development together with current marketing efficacy and the present economic goals of modern democracies, is probable to result in a shrinkage of the market place of ideas and, paradoxically, likely to result in a diminution of democracy in the world.

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

WCBT Faculty Publications

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Leadership Development In Academics: What Can Be Learned From Industry?, Michael S. Carriger

WCBT Faculty Publications

The article discusses management lessons that can be learned by educational leaders and administrators from the business sector. The necessity of developing the management and leadership potential of departmental chairs and deans is mentioned. Combining classroom instruction, mentoring, and leadership coaching to help staff in the transition from faculty to administration is recommended. The leadership development program of General Electric is cited as a model to emulate.

Teaching And Advising A New Generation Of Accounting Students, Stephen Scarpati, Patricia Johnson

WCBT Faculty Publications

A glimpse into the NYSSCPA’s 2012 Higher Education Conference.

Collaboration among practitioners and educators provides students with a bridge to the profession, and taking the opportunity to learn from each other helps ensure that students receive a relevant education that meets the needs of their future employers. For those in attendance, the NYSSCPA’s 2012 Higher Education Conference provided information that can be applied in the classroom to improve accounting education. In addition, professors gained updated insight and knowledge that will help them better advise a new generation of accounting students as they embark on the path to becoming a CPA.

“Go Live In ’05”—From Hierarchy To Shared Governance In Higher Education, Peter A. Maresco

WCBT Faculty Publications

Higher education is in the midst of a major transformation evidenced by several factors: greater demands from stakeholders; pressure to increase student enrollment, financial uncertainty, limited resources, and a responsibility to contribute to the community’s civic and economic development. Faculty and staff in higher education are challenged to deliver education in innovative ways. This innovation requires an expedient method of governance and necessitates careful examination of the organization’s structural, cultural, and decision-making processes. To meet these demands, leaders in higher education must examine decision-making processes and design governance models that respond quickly and efficiently to their myriad of constituents.

Developing Course Materials: Making Time, Peter A. Maresco

WCBT Faculty Publications

Digital technology offers educators the ability to produce materials that are interactive and technologically relevant to students. This paper addresses the issue of providing professors with opportunities to develop digital technologies designed to meet their individual teaching style. Sacred Heart University is used as an example of how time and professional expertise are provided resulting in personalized digital materials that effectively enhance instructional effectiveness. Selection criteria, budget, and examples of faculty projects are also provided.

“The Management Of Creativity”, Managing The Creative Mind: A Business Elective, Peter A. Maresco, John Gerlach

WCBT Faculty Publications

The immediate problem facing the authors was replacing someone with the background and stature of Joseph Abboud with an individual or, as it eventually worked out, four individuals with differing creative backgrounds and levels of success that would be of benefit to the students (in the spring 2006 semester the course was offered to undergraduate business students) enrolled in the course. Replacing Abboud proved to be not as difficult as the authors originally imagined. Within a period of three weeks, four individuals with diverse backgrounds in film, music, sports entertainment, and entrepreneurship were identified and agreed to take part in …

Integrating Environmentally Focused Experiential Learning Into The Curriculum: An Interdisciplinary Case Study, Bridget M. Lyons, Marion Calabrese, Teresa Ralabate

WCBT Faculty Publications

This paper details the use of a local environmental issue as a case study for an interdisciplinary project in an Economics and an English course.

Techniques Utilised To Incorporate Environmentally Focused Service Learning Projects Into Courses In Biology And Economics, Bridget Lyons, Jennifer Mattei, Phyllis Machledt

WCBT Faculty Publications

Sacred Heart University has emphasised the use of service learning for over five years. Service Learning offers students opportunities to learn and develop through active participation in service experiences that are integrated into the academic curriculum. The work meets community needs and is directly linked to the content of the course. A Service Learning course includes reflection and analysis of the service experience. Two recent courses at Sacred Heart University incorporated environmentally focused service learning projects: one in biology and one in economics. This paper discusses the development and outcomes of these two projects: a park restoration project and a …