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Full-Text Articles in Education
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
WCBT Faculty Publications
This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco
WCBT Faculty Publications
The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the changes that students report …