Education Commons^™

The Meaning In The Message: Impact And Implications Of University Presidential Statements Regarding Sexual Assault, Nicole Christine Kides

Theses and Dissertations

This study aims to critically analyze university presidential statements made regarding sexual assault on campus and how those statements might impact campus culture. Through critical content analysis, manifest content and latent content were examined. The results explain that while the statements made are satisfactory and making a statement is better than not doing so, the statements are vague and indistinct. In order for the statements to have more meaning and impact, it is clear that messaging needs to be more specific to each individual institution, and be more critical, using unique language so the campus community can feel seen, understood, …