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Too Many Cooks: Redesigning The English Program Website, Joshua Horton, Alex Battitori, Tyler Breedlove, Morgan Ebbs, Courtney Schlund, Chanda Williams, Celia Patterson
Too Many Cooks: Redesigning The English Program Website, Joshua Horton, Alex Battitori, Tyler Breedlove, Morgan Ebbs, Courtney Schlund, Chanda Williams, Celia Patterson
Paper Presentations
The purpose of this project was to produce new content for the English Program webpages for Dr. Patterson’s course, ENGL 875 Seminar: Writing for the Web. Throughout all stages of this project, we consulted Janice Redish’s book Letting Go of the Words. The first stage of the project was to identify the webpages’ target audiences; this was achieved through the creation of personas that reflected the demographics of users. Through these personas, we developed a series of tasks for a preliminary usability test. Subsequently, we conducted the preliminary test on the existing English Program webpages using test subjects that reflected …
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela Joines, Troy Comeau
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela Joines, Troy Comeau
Paper Presentations
A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national sponsors versus local, and how brand attachment to the university or sponsoring brands effects their perception of the sponsorship alliance. Phase 1 included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and …
Opportunities For Departmental Strategic Planning: Enhancing The Experience For Incoming Transfer Students In The Department Of Communication, Gabriela Gumucio, Katlin Dunsing, Bethanne Elliott, Rebecca Henderson, Kaylin Lake, Karlie Lower, Alicia Mason
Opportunities For Departmental Strategic Planning: Enhancing The Experience For Incoming Transfer Students In The Department Of Communication, Gabriela Gumucio, Katlin Dunsing, Bethanne Elliott, Rebecca Henderson, Kaylin Lake, Karlie Lower, Alicia Mason
Paper Presentations
The COMM 765: Strategic Planning & Communication Campaigns course conducted research on behalf of the Department of Communications to inform the future 2018-2023 planning and goals for the department. A quantitative survey was designed to examine key stakeholder groups including: faculty, staff, donors, current students and alumni. Each stakeholder group received a unique set of research questions. For example, donors were surveyed to determine their willingness, interest and knowledge of how to support department initiatives through the PSU Foundation; while current students were asked to share their thoughts on the effectiveness of current student organizations, and perceptions toward course developments …