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Full-Text Articles in Education
Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
STEMPS Faculty Publications
The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …
Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke
English Theses & Dissertations
With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as …