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Perspectives On Organization Of The Marketing Function In Higher Education, Susan Tams
Perspectives On Organization Of The Marketing Function In Higher Education, Susan Tams
Theses, Dissertations and Capstones
The current study was initiated to assess the organization of the marketing function in institutions of higher education and to measure the perceptions of higher education marketing officials about various aspects of marketing. The study is a modified replication of a study by Michael W. Mulnix (1996) and employed the questions developed by Mulnix to measure perceptions of current practitioners. Several demographic questions were added about the respondents and their institutions. An updated study is useful because of three categories of change in higher education since 1996: a) changes in the way higher education conducts its operations; b) changes in …
Enrollment Management Administrators’ Perceptions Of Community College Student Retention Practices, Merle Dempsey
Enrollment Management Administrators’ Perceptions Of Community College Student Retention Practices, Merle Dempsey
Theses, Dissertations and Capstones
The purpose of this study was three-fold: (a) to determine the retention practices most frequently used by community colleges to retain full-time, associate degree-seeking students from their first-to-second year of enrollment as perceived by enrollment management administrators; (b) to determine the level of importance placed on these practices as perceived by enrollment management administrators; and, (c) to determine if differences exist between those practices most frequently used and those considered to be the most important when the enrollment size and campus geographic setting of the institution are considered. An online survey, developed by the researcher, was distributed to a sample …