Education Commons^™

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Finding Their Chrysanthemum: Linguistic Representation In Children's Literature, Marielena Zajac

Master of Arts in Professional Writing Capstones

Children in America today struggle with finding themselves in the books they read due to societal expectations. From an early age, children are dictated on the correct way to speak and write in “American,” which can leave children and their home languages feeling unseen and dismissed. To help further the conversation and promotion of linguistic diversity in American society, this capstone analyzes dialectal representation in children’s books, with a heavy focus on attitudinal linguistic principles rather than prescriptive mechanics. The secondary research explores current literature and resources that discuss literacy acquisition in adolescents, trends in dialects in America, and childhood …

Building Research Capacity Through An Academic Community Of Practice: A Design Case Study, Olga Koz, Anissa Lokey-Vega

Faculty and Research Publications

Purpose – The study’s purpose was to examine the faculty-driven organization’s design and development that supports faculty research needs, track the emergence of the community of practice (CoP) and provide greater insight into continued organizational design iterations.

Design/methodology/approach – In this longitudinal design case study, the authors employed different methods to collect and analyze archival, quantitative, and qualitative data to capture the phenomenon’s complexity.

Findings – The findings challenge the assumption that only formal organizational structures and top-down management approaches stimulate research and build research capacity in universities and propose a new sustainable and agile informal organizational structure and strategies …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Changing The Habitat At Academic Conferences: Using A Learning Ecosystem With Active Learning During A Panel Presentation, Gail Morton, Lee Olson, Stephanie Miranda, Adam Griggs, Kristen Bailey, Christian Pham, Kathryn Wright

Georgia Library Quarterly

Abstract

In order to assess the effectiveness and feasibility of an active learning event during a panel presentation at an academic conference, Mercer University librarians presenting at the Georgia Libraries Conference switched the traditional way panel presentations are modeled. Instead of the question and answer session following a brief overview of the presentation, we moved our physical position in the room, closer to the participants in order to have a more intimate conversation with attendees. Using two active learning techniques, discussion and brainstorming, the presenters started a conversation with attendees about project ideas involving teaching faculty members, librarians, and students …

Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen

Atlantic Marketing Journal

Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Unraveling Identity Signifier Literacy: A Case Study Of First-Year Composition Students' Communication Practices, Bailey Mcalister

Master of Arts in Professional Writing Capstones

Identity signifier literacy is defined as one’s ability to accurately read – via personal interactions or via visual, verbal, written, or digital communication – the signifiers others display in direct and indirect ways and interpret these signifiers to gain understanding of others’ identities. In this study, 22 first-year composition students were surveyed about their communication practices in order to see how their identity signifier literacies influence and are influenced by digital environments and composition. These results are meant to improve first-year composition pedagogy by making connections between students’ informal composition practices and their academic composition courses.

Roundtable: Supporting Professional Masters' Programs In Social Science And Policy Fields, Elisabeth Shields

Transforming Libraries for Graduate Students

Professional masters programs in the social sciences and policy fields prepare participants for middle and senior positions in the private sector, government, non-profits, and international organizations. In addition to ensuring further disciplinary knowledge, programs often include components on managerial, organizational, communication, policy analysis, and similar skills. Institutions are adding programs in interdisciplinary and emerging areas to their existing professional programs in business, counseling psychology, social work, and public administration.

Librarians face distinctive challenges in supporting such programs. Faculty teaching in these programs may be adjuncts unfamiliar with their institution’s library offerings and services. Some students have just completed undergraduate programs, …

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …

Maya Conference Report - Pdf In English, Alan Lebaron

Maya Heritage Community Project Texts

Remembering the conference; on November 2016 in Mesa, AZ

Informe De Conferencia Maya- Pdf En Español, Alan Lebaron

Maya Heritage Community Project Texts

Memoria de la Conferencia; Noviembre 2016 en el local de Mesa, AZ

Honors Senior Capstone Portfolio, Brooke M. Doss

KSU Journey Honors College Capstones and Theses

This Honors Senior Capstone Thesis seeks to present an analyze the current war between Ukraine and Russia by comparing an contrasting three countries' responses to this international crisis--Poland, France, and Germany.

Utilization Of Workplace Health Promotion (Whp) Programming To Improve Health Literacy, Lyric Hayden-Lanier

Symposium of Student Scholars

Organization

The organization is a municipal workplace in metro Atlanta, GA with an authorized strength of 1,500 individuals in a variety of job descriptions.

Summary of the primary program

The organization’s WHP provides knowledge and skills that seek to improve outcomes on several levels: promotion, prevention, treatment, management, and diagnostic, all of which require a certain level of health literacy for acquisition, application, and adherence.

Explanation of the evaluation plan

Health literacy has been identified as a priority area by the Department of Health and Human Services, and the workplace offers an opportunity for improvement with program dissemination of knowledge …

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

Consortia Efforts: The Colonial Academic Alliance Undergraduate Research Journal, Laura Burtle

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on CAA Undergraduate Research Journal, housed at Georgia State's institutional repository.

More information at http://digitalarchive.gsu.edu/caaurj

The Social Production Of Knowledge In The 21st Century: Undergraduate Research In Scholarly Communication, Geri Bunker Ingram

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on undergraduate research at various universities, and its collection into OCLC.

http://www.oclc.org/gateway/

Student Scholarly Publishing: Obstacles And Opportunities, Tim Tamminga

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on the institutional repository system powered by Berkeley Electronic Press.

More information at http://www.bepress.com/ir/

The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning

Journal of Global Initiatives: Policy, Pedagogy, Perspective

As advances in communication technologies (CT) continue to shape modern life, it is critical study abroad professionals and faculty leaders contemplate the ways in which such technologies impact study abroad. This essay provides an argument for the value and utility of such contemplation through an in-depth examination of a short-term, faculty-led study abroad program and the three faculty who lead it. The authors provide reflective summaries of their own experiences with CT and study abroad and discuss the ways in which changes in CT resulted in changes to their own study abroad program including the integration of CT into academic …

Building Collaborative Reference And Instructional Services For Distance Education Students, Angela P. Whitehurst, Carolyn N. Willis

The Southeastern Librarian

To meet the needs of rigorous educational programs, academic libraries must make a commitment to serve growing distance education (DE) populations. Students who participate in distance education are typically older, nontraditional students with unique characteristics who need special services provided by their university library in order to obtain an education equal to their on-campus counterparts. Creating a successful reference and instructional service for distance education students not only takes planning, collaboration, and assessment, but also requires knowing your audience, constantly experimenting with new technologies, expecting the unexpected, and being ready to problem-solve at a moment’s notice. In this article, the …

Promoting Your School Library’S Services With An E-Mail Newsletter, Roxanne M. Spencer

The Southeastern Librarian

In this age of competing services and resources, school libraries constantly look for ways to promote their services and engender excitement among students. From book fairs to literature circles to guest lecturers, the evolving school library media center must continually showcase its services. Librarians have often been hesitant to promote their services, but necessity has forced us all to become more marketing oriented. The library newsletter offers one inexpensive, non-aggressive, but effective way to reach out to fellow teachers, administrators, and students and parents.

Off The Shelf And Into The Classroom: Working With K-12 Teachers To Integrate Digitized Collections Into Classroom Instruction, Tara Zachary Laver

The Southeastern Librarian

Thanks to a grant funded by the Institute of Museum and Library Services, the Special Collections Department of LSU Libraries and the LSU digital library have been digitizing, cataloging, and making available via the World Wide Web selected documents and publications from the era of the Louisiana Purchase held by LSU and the New Orleans City Archives. A goal of the grant was to enhance K-12 teaching and learning by working with Louisiana teachers to integrate the use of the digital collection into their classroom activities. The digital collection’s availability on the web would also give access to any teacher, …