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Technically Speaking: Technical Skills Needed For Agricultural Communication Baccalaureate Graduates, Arthur Leal, Kati M. Lawson, Ricky W. Telg, Joy N. Rumble, Nicole Lamee Perez Stedman, Debbie Treise

Journal of Applied Communications

Technically Speaking: Technical Skills Needed for Agricultural Communication Baccalaureate Graduates

Abstract

The purpose of this national study was to assess the perceived importance of 57 technical skills identified in previous literature, and to determine entry-level, agricultural communication graduates’ ability to perform those technical skills as perceived by agricultural communication graduates, communication industry professionals, and agricultural communication faculty members. Participants from the three evaluation groups (n = 193) identified three of the most important technical skills needed by agricultural communication graduates. These skills were communicating in written form, concise and clear writing, and communicating verbally. Graduates placed a higher importance …

Impact Of Agricultural Communication Interventions On Improving Agricultural Productivity In Malawi, Fallys Masambuka-Kanchewa, Mary T. Rodriguez, Emily Buck, Jera Niewoehner-Green, Alexa J. Lamm

Journal of International Agricultural and Extension Education

Agricultural communication (AGCOM) has been known to aid in disseminating research-based agricultural information among Malawian farmers. In 1958 the Malawi Government, via the Ministry of Agriculture, established the Agricultural Communications Branch (ACB) in an attempt to increase access to and adoption of scientifically-proven technologies among farmers. Moreover, in 2000 the Malawi Government started implementing an agricultural extension policy that promoted pluralistic demand-driven extension, which led to the increased availability of non-governmental organizations providing AGCOM services to farmers. However, after several decades of using different communication tools to promote new technologies, low productivity in most small holder farms remains a challenge, …