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Full-Text Articles in Education
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Voice As A Tool For Learning: Using Personal Narratives To Eliminate Boundaries, Alexandra Reyes
Voice As A Tool For Learning: Using Personal Narratives To Eliminate Boundaries, Alexandra Reyes
Department of Middle Grades and Secondary Education Faculty Presentations
In educational linguistics, educators rely on social interactions and real-world experiences to inform pedagogical practice. Such hands-on learning opportunities are not always accessible to students, due to a variety of external factors. Narratives have long been used as tools for teaching and learning in various contexts, particularly when field experiences are unavailable or unfeasible. Personal narratives can be especially powerful, as they provide insight to others’ lived experiences and transcend cultural, geographic, historical, generational, and linguistic worlds. In this presentation I explore the use of written and video personal narratives as a meaningful supplement to (and potential substitute for) field …