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Market Orientation And Performance Within Community Enterprises In Upper Northeastern Region Of Thailand, Subchat Untachai
Market Orientation And Performance Within Community Enterprises In Upper Northeastern Region Of Thailand, Subchat Untachai
EDU-COM International Conference
The paper is designed to provide a quantitative measure of the effects of market orientation on the performance of the silk-weaving community enterprise‘s network in the upper Northeast of Thailand. The objectives of this study are two-fold, (1) to examine the validity and reliability of the measure of the market orientation, and (2) to examine the causal relationship between intelligence generations, intelligence dissemination and organizational responsiveness and the performance of the community enterprise network in the upper Northeast of Thailand. The research mainly involves a survey design. It includes a pilot test using undergraduate business students at UdonThani Rajabhat University …