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Brigham Young University

Theses and Dissertations

2022

Mental health

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How Universities Use Twitter To Communicate About Mental Health, Sarah Elizabeth Polhill Dec 2022

How Universities Use Twitter To Communicate About Mental Health, Sarah Elizabeth Polhill

Theses and Dissertations

From a sample of over three million tweets from universities in the US, we described the characteristics of universities' communication about mental health on Twitter, including common keywords, bigrams, linked resources, and hashtags, as well as the frequency of dialogic communication and mental health tweets over time, especially in the context of the COVID-19 Pandemic. This study uses data mining to collect tweets from official university Twitter accounts and selected accounts of university wellness and counseling programs. Relevant tweets were collected from a large sample using keywords and bigrams relevant to mental health from the Twitter accounts of IACS accredited …