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Full-Text Articles in Education
Delivering The Right Message For Maximum Impact In The Student Enrollment Journey, Ashley Miller
Delivering The Right Message For Maximum Impact In The Student Enrollment Journey, Ashley Miller
University Administration Publications
Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By utilizing a MaxDiff approach, one can better understand the impact a particular message has compared to others and which combination of messages will ultimately drive action. The maximum difference scaling (MaxDiff) method provides useful guidance on how enrollment professionals can better segment their communication strategies to their …
Changes In Mental Health As A Predictor Of Cannabis Coping Motives And Consequences: Examining The Impact Of Covid-19 Among College Students, Rebecca Dunaief, Adrian Jorge Bravo, James Henson
Changes In Mental Health As A Predictor Of Cannabis Coping Motives And Consequences: Examining The Impact Of Covid-19 Among College Students, Rebecca Dunaief, Adrian Jorge Bravo, James Henson
Psychology Faculty Publications
Objective: Cannabis use is common among college students and many students use cannabis to cope with negative affect. The COVID-19 pandemic was a particularly stressful time for college students. Subsequently, the present study compared college students who reported increases in anxiety/depression symptoms since COVID-19 stay at home orders to those who reported no change in anxiety/depression symptoms on cannabis coping motives, use frequency, and negative consequences. Specifically, we examined whether self-reported changes (i.e., group that indicated increases) in poor mental health during COVID-19 were associated with problematic cannabis use via higher cannabis coping motives. Method: College students (analytic n = …