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Full-Text Articles in Education

Worshipping At The Alpine Altar: Promoting Tobacco In A World Without Advertising, Stacy M. Carter Jan 2001

Worshipping At The Alpine Altar: Promoting Tobacco In A World Without Advertising, Stacy M. Carter

Faculty of Social Sciences - Papers (Archive)

"Glisten. The party to go with your glamourpuss dress." "Glisten. Music to go with your rock star hair." "Glisten. Cocktails to go with your spanking ring." ("Minimum age 18. Photo ID required. Tobacco & alcohol products for sale.") Three highly stylised advertisements, one for each by-line, and each featuring a young woman on the dancefloor flaunting dress, hair and ring respectively, had been splashed in expensive full colour across the street music press and on the Wavesnet website (www.wavesnet.net) for weeks. On the night of Thursday 6 September at least some glamourpusses believed the hype at the high profile nightclub …


The Effectiveness Of Web Support To Increase Student's Performance In Advertising And Promotion, Jennifer D. Lanz Jan 2001

The Effectiveness Of Web Support To Increase Student's Performance In Advertising And Promotion, Jennifer D. Lanz

OTS Master's Level Projects & Papers

The following hypothesis was used in this study: 1. Students who have access to web support study materials will outperform students academically in Advertising and Promotion at Old Dominion University than students who did not have access to web support materials.