Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …

Google's #Freeandopen Campaign: Using A Documentary To Raise Awareness Of Internet Regulation Among University Students, Shelby N. Rice

Mahurin Honors College Capstone Experience/Thesis Projects

The internet was founded as a non-proprietary tool by which computers could connect and share information reciprocally. This philosophy has allowed the internet to become a fundamental resource in higher education and provides a window by which students can experience the world around them. The primary focus of The #freeandopen Documentary is to maintain an uncensored web by raising awareness of the forces that act against the freedom of the internet and of the resources available to contribute to the cause. The short, 13-minute documentary is funded by Google’s #freeandopen Microgrant of $2,000. It features interviews from students who are …

Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot

Journal of Media Literacy Education

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media’s messages …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Selling "Dream Insurance" : The Standardized Test-Preparation Industry's Search For Legitimacy, 1946-1989, Keegan Shepherd

Electronic Theses and Dissertations

This thesis analyzes the origins, growth, and legitimization of the standardized test preparation ("test-prep") industry from the late 1940s to the end of the 1980s. In particular, this thesis focuses on the development of Stanley H. Kaplan Education Centers, Ltd. ("Kaplan") and The Princeton Review ("TPR"), and how these companies were most conducive in making the test-prep industry and standardized test-preparation itself socially acceptable. The standardized test most frequently discussed in this thesis is the Scholastic Aptitude Test ("SAT"), especially after its development came under the control of Educational Testing Service ("ETS"), but due attention is also given to the …

Dayton Public Schools 9th Grade Social Studies Instructional Guide. Dayton Teaching American History. Unit 7: American History 1940-1950, Dayton Public Schools

Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention

This instructional guide is from unit 7 of Dayton Public Schools' 9th grade social studies course, which covers topics on American history from 1940-1950.

This guide was part of the Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention project which was sponsored by the Ohio Humanities Council and was a National Endowment for the Humanities We The People project.

Tucker, Mildred Carpenter, 1894-1994 (Mss 145), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Collection 145. Materials removed from a scrapbook kept by Tucker, a native of Warren County, Kentucky, while a student at Hamilton College in Lexington, Kentucky, for the 1915-1916 school year. Includes notes about the college, printed items, photos, mementos, etc. Also includes related data.

Changing American Values: Victorian Vs. Modern America In Catalogs: Lesson Plan For Grade 10, Carl Hopple

Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention

The lesson plan is designed to teach students about the effects of the industrial revolution and changes in the American class system.

This lesson plan was part of the Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention project which was sponsored by the Ohio Humanities Council and was a National Endowment for the Humanities We The People project.

This lesson plan was created between 2003-2005.

The Grizzly, February 14, 1995, Marc Ellman, Mark Leiser, Colin Tucker, Jayson Blocksidge, Jill Schander, Phil Caiazzo, Tarik Qasim, Laurianne E. Falcone, Nicole D'Orsaneo, Nisha Buch, Tom Epler, Joel Schofer, Charlie Weingroff

Ursinus College Grizzly Newspaper, 1978 to Present

New York City Terrorist Mastermind Pleads Guilty • Advertising, Capitalism, and Mars Bars • Bogota Quake Kills 29 • Study Abroad Offers Opportunity of a Lifetime • Student Spotlight: Laura Lecrone • Alumnae Spotlight: John Zerr • Separate Ghettos in Mall of America • Multiculturalism: Not Just for Minorities • Gymnasts Break Record Again • Men's Hoop Team Loses Two More Heartbreakers • Wrestlers Tune up for Conference Championship • Women's Hoop Team Stumbles Again

The Art Institute Of Boston Course Catalog (1968-1969), The Art Institute Of Boston

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1967-1968), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1966-1967), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1963-1964), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1962-1963), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1960-1961), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1954-1955), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1952-1953), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

Effective Speech Courses Brochure, 1951, Columbia College Chicago

Campus Life Documents & Publications

"Effective speech can be the decisive factor in your life!" proclaims this advertisement for speech courses for both men and women. After all, "successful men and women sound successful!" so learn how to gain better speech skills like proper breathing, volume, pitch, and voice quality.

School Of Practical Art Course Catalog (1948-1949), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1947-1948), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1946-1947), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1945-1946), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation of basic work in graphic analysis, principles of freehand drawing, constructive design, composition, perspective, lettering, color theory, anatomy and life drawing. This is followed by the practical application of fundamentals. Here problems are assigned which are in every …

School Of Practical Art Course Catalog (1944-1945), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1943-1944), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1941-1942), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1933-1934), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson, who saw the great need of a school where young men and women could receive vocational training in practical art. The School is a pioneer in this line of work, and its twenty years of experience in teaching art that is practical has made its courses not only of permanent worth, but of immediate commercial value.

What can I do? This is a question that every high school boy and girl must answer sooner or later. Many have discovered during their high school years that they have …

The School Of Practical Art Course Catalog (1931-1932), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson because of the great need of a school where boys and girls could receive vocational training in practical art. The School is thus a pioneer in this line of work, and its sixteen years of experience in teaching only practical art has made its courses of real worth and commercial value. The School gives fundamental and practical instruction in all branches of commercial art, so that graduate of the School may be efficiently prepared to accept the varied opportunities open to trained men and women. The system …

The School Of Practical Art Course Catalog (1928-1929), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson because of the great need of a school where boys and girls could receive vocational training in practical art. The School is thus a pioneer in this line of work, and its sixteen years of experience in teaching only practical art has made its courses of real worth and commercial value. The School gives fundamental and practical instruction in all branches of commercial art, so that graduate of the School may be efficiently prepared to accept the varied opportunities open to trained men and women. The system …