Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Representation By Design: Mining The Source, Kris Heintz Nelson

Higher Education Resources

This unit is a hybrid, combining art history, studio instruction, and visual culture and has been interwoven into a freshman foundations drawing course where students are taught observational skills, use of media and process, and introduced to the creative processes of generating ideas and developing personal inquiry. The inquiry is intended to guide students to question dominant assumptions regarding representation and how artists engage in visual research.

The War Of Labels: An Art Educator In Search Of A Sign, Jan Jagodzinski

Journal of Social Theory in Art Education

I recently had the occasion to go shopping with my twelve year old son Jeremy who is now finishing grade seven in a Canadian public school. He had somehow (mysteriously) saved twenty dollars and was determined to buy a T-shirt. Coming from the boomer generation, T-shirts for me where either those funny Stanfield undergarments that my dad wore under his dress shirt (to absorb the sweat during hard work, I suppose?) or what gang members with duck-tails in the '50s wore under their leather jackets to look cool-like the 'Fonz' of Happy Days. During my college art school days, the …

Understanding Popular Culture: The Uses And Abuses Of Fashion Advertising, Mary Stokrocki

Journal of Social Theory in Art Education

Today's young people are bombarded by messages. They should be taught to evaluate what they hear, to understand how ideas are clarified or distorted, and to explore how the accuracy and reliability of an oral (visual) message can be tested (Boyer, 1983, p.92). Students are often manipulated by media messages and they are unaware of the uses and abuses of the media by advertisers. In many ways such manipulation makes students dependent on materialistic rewards, regardless of moral concern. As a remedy, Lanier (1966) advocates developing a critical consciousness, "an informed awareness of the social forces which oppress our lives." …

The Art Institute Of Boston Course Catalog (1968-1969), The Art Institute Of Boston

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1967-1968), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1966-1967), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1963-1964), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1962-1963), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1960-1961), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1954-1955), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1952-1953), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1948-1949), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1947-1948), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1946-1947), School Of Practical Arts

Art Institute of Boston (AIB) Course Catalogs

It is the purpose of the School of Practical Art to train students so thoroughly in the various phases of commercial art, that they may upon completion of the course earn a good living in their chosen career. Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation …

School Of Practical Art Course Catalog (1945-1946), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

Earnest effort and thorough preparation are necessary if the student is to become successful professionally. Enthusiastic and excellent working habits must be developed early and maintained throughout the course. Deadlines must be given and met punctually. Good design, composition, color and technical skill must be evident in all finished work. In preparation for this high standard the beginner receives a thorough foundation of basic work in graphic analysis, principles of freehand drawing, constructive design, composition, perspective, lettering, color theory, anatomy and life drawing. This is followed by the practical application of fundamentals. Here problems are assigned which are in every …

School Of Practical Art Course Catalog (1944-1945), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1943-1944), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1941-1942), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson. For twenty-nine years it has regularly and consistently trained its students to engage in remunerative work in those branches of art which are necessary to business and industry. Today it occupies an important position in the training and placing of artists in this work.

The drawings and paintings reproduced in this catalog are all original, and were made by students who began their art school training with no more talent than you are familiar with in high school work. Unusual talent is not necessary and you should …

School Of Practical Art Course Catalog (1933-1934), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson, who saw the great need of a school where young men and women could receive vocational training in practical art. The School is a pioneer in this line of work, and its twenty years of experience in teaching art that is practical has made its courses not only of permanent worth, but of immediate commercial value.

What can I do? This is a question that every high school boy and girl must answer sooner or later. Many have discovered during their high school years that they have …

The School Of Practical Art Course Catalog (1931-1932), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson because of the great need of a school where boys and girls could receive vocational training in practical art. The School is thus a pioneer in this line of work, and its sixteen years of experience in teaching only practical art has made its courses of real worth and commercial value. The School gives fundamental and practical instruction in all branches of commercial art, so that graduate of the School may be efficiently prepared to accept the varied opportunities open to trained men and women. The system …

The School Of Practical Art Course Catalog (1928-1929), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art was established in 1912 by Roy Atherton Davidson because of the great need of a school where boys and girls could receive vocational training in practical art. The School is thus a pioneer in this line of work, and its sixteen years of experience in teaching only practical art has made its courses of real worth and commercial value. The School gives fundamental and practical instruction in all branches of commercial art, so that graduate of the School may be efficiently prepared to accept the varied opportunities open to trained men and women. The system …

The School Of Practical Art Course Catalog (1927-1928), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art is maintained for all persons who have an innate love for and interest in art, who desire to confine their study to commercial art; whose amateur efforts in drawing show a talent sufficient to make admission advisable. No examination or previous study is necessary, unless the student wishes to enter upon advanced work. Students are received at any times, providing there are vacancies. The Student will be given every encouragement and constant help. Personal ability will determine progress and the nature of the work pursued.

School Of Practical Art Course Catalog (1925-1926), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art is maintained for all persons who have an innate love for and interest in art, who desire to confine their study to commercial art; whose amateur efforts in drawing show a talent sufficient to make admission advisable. No examination or previous study is necessary, unless the student wishes to enter upon advanced work. Students are received at any times, providing there are vacancies. The Student will be given every encouragement and constant help. Personal ability will determine progress and the nature of the work pursued.

School Of Practical Art Course Catalog (1918-1919), School Of Practical Art

Art Institute of Boston (AIB) Course Catalogs

The School of Practical Art as its name implies is devoted entirely to the teaching of only such branches of drawing as have a commercial value and fills a long felt want among art students with a living to make. By a new and direct method of instruction which is entirely individual, the student may acquire in a remarkable short time the really practical knowledge of modern Commercial Art; its application in all its branches; its rendering in all the various mediums ect., which is absolutely necessary to pursue art as a business with any assurance of success.