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Articles 1 - 3 of 3
Full-Text Articles in Education
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Graduate Theses and Dissertations
The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …
Using Humor In Advertising: When Does It Work?, Glen Riecken, Kyle Hensel
Using Humor In Advertising: When Does It Work?, Glen Riecken, Kyle Hensel
Southern Business Review
Glen Riecken, PhD., is visiting professor of marketing, College of Charleston, Charleston, SC 29424.
Kyle Hensel, MBA, is director, Small Business Development Center, Clayton State University, Morrow, GA 30260.
The Enemy Of Digital Literacy Is Digital Marketing, Erika Hurth
The Enemy Of Digital Literacy Is Digital Marketing, Erika Hurth
New Jersey English Journal
This article considers the role that targeted advertising might play in reading comprehension. It is concerned with how the addictive design of online platforms may influence adolescent learning and well-being.