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Promoting Persuasion Knowledge In Third And Fourth Graders Through Advertising Literacy And Argumentation Interventions, Susan Locke Stanley

Theses and Dissertations

The goal of this study was to promote the development of persuasion knowledge in third and fourth graders by examining children’s interpretation and production of persuasive messages through an instructional intervention. Two interventions were delivered to students that focused on the skills associated with critical thinking (e.g., evaluating effectiveness of arguments, writing a persuasive argument using valid reasoning, and understanding the persuasive intentions and tactics of advertisements). One intervention used advertising as the instructional tool, such that students were taught about the purpose of advertising, advertising tactics, and the companies and advertisers behind the ads. Students learned that ads are …