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Graduate School Alumni Giving: An Identity Salience Model Of Nonprofit Relationship Marketing Success Approach, Joseph Patrick Neary

Theses and Dissertations

Development officers and those who research philanthropic giving frequently explore the factors that motivate donors to give or the demographic variables that enable donating behavior to occur, less often is the concept of identity used as a mediating variable in the study of philanthropic giving. Using the Identity Salience Model of Nonprofit Relationship Marketing Success proposed by Arnett, German, and Hunt (2003) as a theoretical framework, this dissertation explores the understudied giving behaviors of alumni of graduate degree programs at a large, southeastern, Carnegie classified highest research activity, doctoral institution. Using the survey responses from and institutional data for 707 …