Education Commons^™

Up In Smoke: Using In-School Tobacco Education And Media Literacy To Reduce Smoking Initation Among 7th Grade Students In A Suburban Setting, Cynthia Ford Pulley

Dissertations

ABSTRACT Purpose The uptake of smoking by youth under the age of 18 increases the likelihood that they will become lifetime smokers. The CDC recommends best practices regarding tobacco prevention. Among them are Community Policies for tobacco-free zones, community initiatives, anti-tobacco media campaigns, and access to quit-smoking resources. The last of these best practices is a recommendation to provide education in the schools. The subject of this research was the implementation of an in-school tobacco curriculum based on Media Literacy, which provides youth the ability to critically evaluate media messages that equate the “cool” smoking habit with beauty, confidence and …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Research Express News, Georgia Southern University

Research Express News (2013-2021)

• Southern artists stand out at American Advertising Awards

Web-Based Media Literacy To Prevent Tobacco Use Among High School Students, Jane S. Phelps-Tschang, Elizabeth Miller, Kristen R. Rice, Brian A. Primack

Journal of Media Literacy Education

Facilitator-led smoking media literacy (SML) programs have improved media literacy and reduced intention to smoke. However, these programs face limitations including high costs and barriers to standardization. We examined the efficacy of a Web-based media literacy program in improving smoking media literacy skills among adolescents. Sixty-six 9th grade students participated in a Web-based SML tobacco education program based on health behavior theory. Pre- and post-test assessments demonstrated statistically significant changes in the primary outcome of total SML as well as each of the individual SML items. However, there were inconsistent changes in other theory-based outcomes including attitudes and normative beliefs.

Children's Exposure To Food Advertising On Free-To-Air Television: An Asia-Pacific Perspective, Bridget Kelly, Lana Hebden, Lesley King, Yang Xiao, Yang Yu, Gengsheng He, Liangli Li, Lingxia Zeng, Hamam Hadi, Tilakavati Karupaiah, Ng See Hoe, Mohd Ismail Noor, Jihyun Yoon, Hyogyoo Kim

Faculty of Social Sciences - Papers (Archive)

There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites were sampled, including from China, Indonesia, Malaysia and South Korea. At each site, 192 h of television were recorded (4 days, 16 h/day, three channels) from May to October 2012. Advertised foods were categorized as core/healthy, non-core/unhealthy or miscellaneous, and by …

The Impact Of Marketing And Advertising On Food Behaviours: Evaluating The Evidence For A Causal Relationship, Jennifer A. Norman, Bridget Kelly, Emma J. Boyland, Anne T. Mcmahon

Faculty of Social Sciences - Papers (Archive)

The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological …