Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Education
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Atlantic Marketing Association Proceedings
Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …
Instructional Alignment Of Workplace Readiness Skills In Marketing Education, Sarah J. Martin, Philip A. Reed
Instructional Alignment Of Workplace Readiness Skills In Marketing Education, Sarah J. Martin, Philip A. Reed
STEMPS Faculty Publications
This study examined high school marketing education teachers’ knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia’s 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional strategies used to disseminate the skills to students. Three sets of data were used for this study: teacher workplace readiness skills data, teacher survey data, and student workplace readiness skills post-test data. Pearson’s correlation was used to determine whether teacher knowledge of workplace readiness skills had an impact on student attainment of the same. …