Education Commons^™

Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith

Theses and Dissertations

Deficit discourse, the idea that minorities "lack" intellectually, runs through current ideas about diversity in higher education. Diversity is viewed as a policy that helps the deficient. Recent litigation about diversity, Fisher v. University of Texas (2013), embodied the alignment of deficit and diversity. This study examined portrayals, visual and textual, of diversity on the websites of ten urban-serving universities, using a method of critical discourse analysis and a lens of critical race theory, to uncover the ways they defined diversity and if notions of deficit were attached. This study also addressed the ways these universities, a part of the …

Google's #Freeandopen Campaign: Using A Documentary To Raise Awareness Of Internet Regulation Among University Students, Shelby N. Rice

Mahurin Honors College Capstone Experience/Thesis Projects

The internet was founded as a non-proprietary tool by which computers could connect and share information reciprocally. This philosophy has allowed the internet to become a fundamental resource in higher education and provides a window by which students can experience the world around them. The primary focus of The #freeandopen Documentary is to maintain an uncensored web by raising awareness of the forces that act against the freedom of the internet and of the resources available to contribute to the cause. The short, 13-minute documentary is funded by Google’s #freeandopen Microgrant of $2,000. It features interviews from students who are …

Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. Mcknight, Ronald Paugh, Jamie Waltz, Jordan Mcknight

Oscar T McKnight Ph.D.

Many institutions in higher education are actively engaged in the retrenchment process; that is, eliminating, redacting or restructuring administrators, staff, faculty, programs and services in order to achieve financial stability. This research examined public perceptions of retrenchment by conducting a series of modified Delphi groups. Results suggest a public awareness and belief that retrenchment will not impact academic or experiential quality. Presented is REDUCE – a retrenchment strategy and process for university administrators and marketing professionals.

Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot

Journal of Media Literacy Education

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media’s messages …

Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson

Business Educator Scholarship

© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.

Representation By Design: Mining The Source, Kris Heintz Nelson

Higher Education Resources

This unit is a hybrid, combining art history, studio instruction, and visual culture and has been interwoven into a freshman foundations drawing course where students are taught observational skills, use of media and process, and introduced to the creative processes of generating ideas and developing personal inquiry. The inquiry is intended to guide students to question dominant assumptions regarding representation and how artists engage in visual research.

Reading The Mind Of Children In Response To Food Advertising: A Cross-Sectional Study Of Malaysian Schoolchildren's Attitudes Towards Food And Beverages Advertising On Television, See Hoe Ng, Bridget P. Kelly, Chee Hee Se, Sharmela Sahathevan, Karuthan Chinna, Mohd Noor Ismail, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

Methods

This cross-sectional study investigated children’s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.

Results

Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater …

Geographical Variation And Correlates Of Tobacco Smoking, Second-Hand Smoke Exposure, Workplace Tobacco Prohibition, And Pro-Tobacco And Counter-Tobacco Advertising In Mainland China: A Cross-Sectional Study Of 98 058 Participants, Thomas E. Astell-Burt, Mei Zhang, Xiaoqi Feng, Limin Wang, Yichong Li, Andrew Page, Maigeng Zhou, Linhong Wang

Faculty of Social Sciences - Papers (Archive)

Abstract presented at The Lancet-CAMS Health Summit, 30-31 October 2015, Beijing, China

Navigating The World Of Advertising Through Integrating English And Health (Ps), Chloe Gordon

Faculty of Social Sciences - Papers (Archive)

Abstract of paper presented at the AATE & ALEA Joint National Conference, 3-6 July 2015, Canberra, Australia

Density Of Outdoor Food And Beverage Advertising Around Schools In Ulaanbaatar (Mongolia) And Manila (The Philippines) And Implications For Policy, Bridget P. Kelly, Lesley King, Batjargal Jamiyan, Nyamragchaa Chimedtseren, Bolorchimeg Bold, Victoria M. Medina, Sarah J. De Los Reyes, Nichel V. Marquez, Anna Christine P. Rome, Ariane Margareth O. Cabanes, John Juliard Go, Tsogolmaa Bayandorj, Marie Clem B. Carlos, Cherian Varghese

Faculty of Social Sciences - Papers (Archive)

Children’s exposure to unhealthy food marketing is recognised by leading international health organisations as a probable causal factor for obesity. Outdoor advertising near schools embeds commercial food messages into children’s everyday lives and acts as a cue for food purchases. This project aimed to describe food advertising in the area around schools in two demographically and culturally disparate cities in the Asia Pacific Region. Data on outdoor food advertising were collected from the area within 500 m of 30 primary schools in each of two cities: Ulaanbaatar, Mongolia and Manila, The Philippines. For each food advertisement, information was collected on: …

Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. Mcknight, Ronald Paugh, Jamie Waltz, Jordan Mcknight

Oscar T McKnight Ph.D.