Education Commons^™

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Oral History Interview With Sharon Tan: Growing Smu, Sharon Tan

Oral History Collection

The interview covered: first involvement with SMU, risks in joining a new university, roles and responsibilities for corporate communication, first advertising campaign, branding SMU, Bukit Timah campus, first commencement, city campus, Advancement Office, endownments, Lee Kong Chian gift, alumni.

Sharon Tan was the Director of Corporate Communications and Director of the Office of Advancement and Alumni in SMU until 2014.

Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten

Sandra Jones

Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia

Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon

Sandra Jones

A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) …

Obesogenic Television Food Advertising To Children In Malaysia: Sociocultural Variations, See How Ng, Bridget Kelly, Chee H. Se, Karuthan Chinna, Mohd Jamil Sameeha, S Krishnasamy, Ismail Mn, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background: Food advertising on television (TV) is well known to influence children’s purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy foods concomitant with poor regulatory infrastructure. Further, in developing countries with multi-ethnic societies, information is scarce on the nature of TV advertising targeting children.

Objectives: To measure exposure and …

Content Analysis Of Food Advertising In Iranian Children's Television Programs, Maryam Amini, Nasrin Omidvar, Heather Yeatman, Shadab Shariat-Jafari, Maryam Eslami-Amirabadi, Malihe Zahedirad

Faculty of Social Sciences - Papers (Archive)

Background: Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. Methods: All advertisements broadcasted before, during, and after children's programs aired on two major Iran national television networks were videotaped for a period of 4 weeks during 2007- 8. For each advertisement, type of product(s) and mode of presentation (s) were coded. Results: A total of 229 television advertisements were broadcasted. Food commercials were the …

Parents And Adolescents Discuss Gambling Advertising: A Qualitative Study, Samantha L. Thomas

Faculty of Social Sciences - Papers (Archive)

The study specifically aimed to explore:

1. How socio-cultural factors may influence the meanings individuals construct about gambling.

2. How different audience segments (in this case parents and their children) interpret messages about different types of advertisements in different ways.

3. How the framing of messages about gambling may influence perceptions about the risks and benefits associated with different types of gambling products and services.

The specific objectives of the study were to:

1. Provide detailed qualitative information about how different audience segments interpret the messages they see in gambling advertisements.

2. Strengthen understandings about how different gambling advertising strategies …