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Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …

Profiling The Silver Surfers: Which Older Australians Are Using The Internet?, Pippa Burns, Sandra C. Jones, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the 10th national emerging researchers in ageing conference, 24-25 November 2011

The Impact Of Self-Efficacy On Asthma Management Amongst Older Australian Adults, Pippa Burns, Sandra C. Jones, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

Rationale: Australian asthma rates are high by international standards causing greatest mortality amongst older adults.

This paper looks at the relationships between perceived self-efficacy (belief in oneself) to manage the physical discomfort or pain caused by asthma and also the emotional distress caused by asthma and: reported health status; asthma quality of life for both mood and breathlessness; asthma management practices; and emergency health care use for asthma in adults aged 55 years and over.

Methods: A 20 page survey exploring the health beliefs, behaviours and attitudes of older Australians, was mailed to 9,000 people, (response rate = 46.8%). Participants …