Education Commons^™

Examining The Protective Effects Of Brand Equity In The Keepin' It Real Substance Use Prevention Curriculum, Jeong Kyu Lee, Michael L. Hecht

Faculty of Social Sciences - Papers (Archive)

While branding appears to be an effective health prevention strategy, it is less clear how successful brands have protective effects. To better understand the role of branding in health prevention and promotion, it is necessary to examine how the persuasive mechanisms of branding function in health campaigns (e.g., modeling socially desirable behaviors). Using a cross-sectional data (N = 709), the current study uncovered the mechanisms explaining branding's effects on adolescent substance use in a school-based substance use intervention, keepin' it REAL (kiR) curriculum. Consistent with our predictions, a confirmatory factor analysis suggested that kiR brand equity had a higher-order, multidimensional …

Evaluation Of Physical Activity Programmes For The Elderly - Exploring The Lessons From Other Sectors And Examining The General Characteristics Of The Programmes, Ana I. Marques, Pedro Soares, Luisa Soares-Miranda, Carla Moreira, Antonio Oliveira-Tavares, Paula Clara-Santos, Susana Vale, Rute Santos, Joana Carvalho

Faculty of Social Sciences - Papers (Archive)

Background

In Portugal, there are several physical activity (PA) programmes for elderly people developed by the local government. The importance of these programmes has been increasing since the evidence has shown that this type of health promotion interventions may reduce the deleterious effects of the ageing process. However, no study has already identified the general characteristics of these programmes nor if they use any scheme to assess the quality of the service provided. A widely-used scheme is the EFQM Excellence Model, which will be in the core of our present work. Thus, the main aims of this preliminary study were …

Examining Brain-Cognition Effects Of Ginkgo Biloba Extract: Brain Activation In The Left Temporal And Left Prefrontal Cortex In An Object Working Memory Task, R B. Silberstein, A Pipingas, J Song, David Camfield, P J. Nathan, C Stough

Faculty of Social Sciences - Papers (Archive)

Ginkgo Biloba extract (GBE) is increasingly used to alleviate symptoms of age related cognitive impairment, with preclinical evidence pointing to a pro-cholinergic effect. While a number of behavioral studies have reported improvements to working memory (WM) associated with GBE, electrophysiological studies of GBE have typically been limited to recordings during a resting state. The current study investigated the chronic effects of GBE on steady state visually evoked potential (SSVEP) topography in nineteen healthy middle-aged (50-61 year old) male participants whilst completing an object WM task. A randomized double-blind crossover design was employed in which participants were allocated to receive 14 …