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UNLV Theses, Dissertations, Professional Papers, and Capstones
Certification; China; Exhibitions – Study and teaching; Higher education; Joint program; Meeting Incentives Convention Event (MICE); Tourism – Study and teaching; United States
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The Opportunities And Risks For The U.S. Educators Of Exhibition Majors Entering The China Education Market, Wei Jia
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper provides a general introduction for American exhibition educators who are interested in launching joint programs with or exporting certifications into China. The study describes the status of exhibition and tourism education in China, and then presents an analysis of the exhibition certification programs of both China and the United States. Based on a comparison of the two systems, recommendations are made regarding . American educators could use this study as a reference for introducing their certification or higher education programs into China.