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Ua94/2 Student / Alumni Personal Papers Ogden College, Wku Archives Dec 2010

Ua94/2 Student / Alumni Personal Papers Ogden College, Wku Archives

WKU Archives Collection Inventories

Small collections of items donated by or about Ogden alumni.


Ua3/2/2 President's Office-Garrett Awards, Wku Archives Dec 2010

Ua3/2/2 President's Office-Garrett Awards, Wku Archives

WKU Archives Collection Inventories

Awards given to Paul Garrett during his administration.


Robertson, J. Lee, B. 1922 (Fa 535), Manuscripts & Folklife Archives Dec 2010

Robertson, J. Lee, B. 1922 (Fa 535), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 535. Interview with J. Lee Robertson conducted by Kenneth Hines and Gil Calhoun in Bowling Green, Kentucky. Robertson reminisces about the U.S. Army during World war II and his long association with Western Kentucky University.


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Ua60/3/2 Applied Arts & Health Military Science Correspondence, Wku Archives Jan 2010

Ua60/3/2 Applied Arts & Health Military Science Correspondence, Wku Archives

WKU Archives Collection Inventories

Correspondence regarding the administration and activities of the WKU Military Science department.


Ua60/3/1 Applied Arts & Health Military Science Publications, Wku Archives Jan 2010

Ua60/3/1 Applied Arts & Health Military Science Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Military Science.


Ua94/6/5 Student / Alumni Personal Papers Wku Edgar Stansbury, Wku Archives Jan 2010

Ua94/6/5 Student / Alumni Personal Papers Wku Edgar Stansbury, Wku Archives

WKU Archives Collection Inventories

Records created by and about Edgar Stansbury.


Ua60/3/3 Applied Arts & Health Military Science Student Organizations, Wku Archives Jan 2010

Ua60/3/3 Applied Arts & Health Military Science Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by student organizations sponsored by the department of Military Science.