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Taylor: A Magazine For Taylor University Alumni, Parents And Friends(Summer 2009), Taylor University

The Taylor Magazine (1963-Present)

The Summer 2009 edition of Taylor Magazine, published by Taylor University in Upland, Indiana.

Fort Wayne Alumnus, Taylor University Fort Wayne

TUFW Alumni Publications (All)

The 2009 edition of The Fort Wayne Alumnus, published by Taylor University Fort Wayne in Fort Wayne, Indiana.

The Demographics, Psychographics, Reasons For Giving, And Reasons For Not Giving Of Alumni Donors And Nondonors To Two Seventh-Day Adventist Universities, Carol A. Bradfield

Dissertations

Problem

Adventist universities rely on donor support. The predictors of Adventist alumni giving behavior are vital in order to optimize the fundraising capability of a university, but perceptions of who gives among Adventist alumni and why they give or do not give are not based on research.

Method

This empirical study analyzed the relationships between independent variables (demographics, psychographics, reasons for giving, and reasons for not giving) and dependent variables (donor status, level of support measured by largest gift and cumulative gift total, and frequency of support measured by percentage of gift years). The dependent variables were derived from gift …