Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Effects Of Distracting Background Audio On Spontaneous Speech, Kacy Nicole Chapman

Theses and Dissertations

This study examined the changes that occur in spontaneous speech when speakers are distracted by background audio. Forty young adults answered open ended questions under five audio conditions (pink noise, movie dialogue, heated debate, classical music, and contemporary music) and a silent condition. Acoustic parameters assessed during the sessions included mean and variability of the fundamental frequency (F0), mean and variability of intensity, speaking time ratio, and disfluency ratio. It was hypothesized that there would be significant increases in the mean and variability of F0 as well as the mean and variability of intensity. There were statistically significant increases in …

The Effects Of Distracting Background Audio On Spontaneous Speech, Kacy Nicole Chapman

Theses and Dissertations

This study examined the changes that occur in spontaneous speech when speakers are distracted by background audio. Forty young adults answered open ended questions under five audio conditions (pink noise, movie dialogue, heated debate, classical music, and contemporary music) and a silent condition. Acoustic parameters assessed during the sessions included mean and variability of the fundamental frequency (F0), mean and variability of intensity, speaking time ratio, and disfluency ratio. It was hypothesized that there would be significant increases in the mean and variability of F0 as well as the mean and variability of intensity. There were statistically significant increases in …

The Effects Of Distracting Background Audio On Spontaneous Speech, Kacy Nicole Chapman

Theses and Dissertations

This study examined the changes that occur in spontaneous speech when speakers are distracted by background audio. Forty young adults answered open ended questions under five audio conditions (pink noise, movie dialogue, heated debate, classical music, and contemporary music) and a silent condition. Acoustic parameters assessed during the sessions included mean and variability of the fundamental frequency (F0), mean and variability of intensity, speaking time ratio, and disfluency ratio. It was hypothesized that there would be significant increases in the mean and variability of F0 as well as the mean and variability of intensity. There were statistically significant increases in …

Audio Books’ Impact On Students’ Reading Experiences, Anne W. Hartell

Theses and Dissertations

The purpose of this study was to investigate the impact of audio books on students’ reading experiences in a public elementary school in rural upstate South Carolina. This study was conducted to address the problem of practice reported by teachers as low motivation and engagement during independent reading in classrooms that contributed to negative experiences during independent reading. This action research study utilized interviews, a focus group, a survey, and classroom observations to gather qualitative data on the reading experience before and after the introduction of audio books from three resources. Adult support, access, interest, focus, and difficulty were themes …

Capturing The History Of California Polytechnic State University's College Of Agriculture, Food And Environmental Sciences, Sabrina Lee Hall

Agricultural Education and Communication

The objective of this senior project was to capture the history of California Polytechnic State University’s (Cal Poly) College of Agriculture, Food and Environmental Sciences (CAFES). The importance of this topic lies in both the legacy and future of CAFES. Many individuals at Cal Poly are not familiar with the agriculture program’s history. The makeup of this population ranges from current agriculture students to administration. In order to continue the CAFES legacy, history must be captured, recorded and documented. It is critical this history is preserved to educate and share with future generations, current students and faculty.

Using A Diglot Reader To Teach Kanji: The Effects Of Audio And Romaji On The Acquisition Of Kanji Vocabulary, Kazumasa Aoyama

Theses and Dissertations

The purpose of this study was to investigate the effectiveness of a computer-based Japanese/English diglot reader on the breadth and depth of the acquisition of kanji-words. On a diglot reader, L2 text is embedded in L1 text, thus allowing L2 learners to receive enough context to understand the L2 text and learn vocabulary in it. This study was also conducted to determine the effects of two methods of presenting pronunciation of kanji-words, audio recording and romaji, on the acquisition of the meaning and pronunciation of kanji-words as well as the overall effect of learning of pronunciation on the learning and …

A Videotape Presentation To Motivate High School Students To Enter The Teaching Profession, Linda S. Lentin

Abraham S. Fischler College of Education ETD Archive

The practicum addressed the need to diminish the critical teacher shortage that was facing the state of Florida. The author, the 1989 Florida Teacher of the Year and the Christa McAuliffe Ambassador for Education, developed an appropriate presentation strategy for motivating senior high school students, specifically members of the Florida Future Educators of America, to enter the teaching profession. The author produced a videotape that combined with a lecture and discussion formed a presentation that was offered at five senior high schools. The results of the postsurvey as compared to the presurvey indicated that the presentation was effective. Additionally, one …