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Predicting U.S. Adolescents’ Purchasing Of Denim Jeans Using Quality Attributes, Behavioral Characteristics, And Sociodemographics, Michelle Clouse

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to establish a predictive model of the factors that contribute to the decision-making process when purchasing denim by 13- to 19-year-old adolescents living in the U.S. The researcher created an online survey through Qualtrics and administered it to an opt-in panel of adolescents, through Centiment. There were 460 survey responses collected.

Important denim attributes to respondents included comfort and fit, price, durability, and body perception. Significant predictors that increased respondents’ intention to purchase denim jeans included intrinsic attributes-appearance of fabric on the body, cognitive attributes, tighter fit, and purchased denim in the last three …