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Full-Text Articles in Education
Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Seton Hall University Dissertations and Theses (ETDs)
Hispanics and Latinos are the largest growing minority in the United States. Despite this, they are less likely to be targeted for public relations (PR) campaigns. Through secondary research of previous literature on the subject, it was established that PR does not implement strategies to address this population successfully. This project aimed to investigate the importance of acculturation, cultural representation, language, and media selection for effective PR practices. Then, a modified PR model was presented for professionals to adopt while targeting this ethnic group.
Construct Validity Of The Career Decision Scale With Hispanic High School Students, Richard F. Coco
Construct Validity Of The Career Decision Scale With Hispanic High School Students, Richard F. Coco
Seton Hall University Dissertations and Theses (ETDs)
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