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Business Education In The California Secondary Schools, Naomi E. Fuqua

University of the Pacific Theses and Dissertations

n a survey made by the California State Department of Education, Bureau of Business Education, in Karch, 1945, it was found that very few secondary schools teach advertising as a separate subject; however, techniques in advertising are usually presented in such courses as: salesmanship, retail- I ing, merchandising, general business, consumer's economics, and business English. The number of schools teaching advertising were summarized in the survey as follows