Education Commons^™

New Approaches For Teaching Advertising: Looking Through The Lens Of Social Justice To Affect Career Behaviors And Choices, Pamela K. Morris, Minjin (Mj) Rheu

Jesuit Higher Education: A Journal

This exploratory study reviewed how a way of teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Weaving together engaged scholarship and engagement of hope as a framework for investigation, an introductory advertising course was designed to incorporate social justice, diversity, equity, and inclusion (DEI). Students were interviewed about their learnings, feelings, and career hopes and choices. Assignments and year end reflections were also examined for ideas of social justice and pedagogical approaches. Findings indicate students are knowledgeable of the power and influence of advertising and are …

Using Humor In Advertising: When Does It Work?, Glen Riecken, Kyle Hensel

Southern Business Review

Glen Riecken, PhD., is visiting professor of marketing, College of Charleston, Charleston, SC 29424.

Kyle Hensel, MBA, is director, Small Business Development Center, Clayton State University, Morrow, GA 30260.

The Enemy Of Digital Literacy Is Digital Marketing, Erika Hurth

New Jersey English Journal

This article considers the role that targeted advertising might play in reading comprehension. It is concerned with how the addictive design of online platforms may influence adolescent learning and well-being.

High Costs To Peddling Solutions In Search Of Problems. A Book Review Of Selling School: The Marketing Of Public Education, T. Jameson Brewer

Democracy and Education

The unwavering commitment by reformers to privatize schools through educational marketplaces has fostered a rise in educational advertising necessitated by the competitive nature of commodification. Not only has this new form of "edvertising" fostered the creation of new jobs within the corporate cabal but it relies heavily on what are likely misleading claims of academic success and, additionally, raises serious questions about funds being diverted away from pedagogical practices in favor of glossy advertisements and videos. Selling School: The Marketing of Public Education by DiMartino and Jessen explores the ways in which edvertising within the educational landscape serves as a …

Walking The Line Between Reality And Fiction In Online Spaces: Understanding The Effects Of Narrative Transportation, Sarah Gretter, Aman Yadav, Benjamin Gleason

Journal of Media Literacy Education

Recent contentions about "fake news" and misinformation online has shed light on the critical need for media literacy at a global scale. Indeed, digital stories are one of the main forms of communication in the 21st century through blogs, videos-sharing websites, forums, or social networks. However, the line between facts and fiction can often become blurry in these online spaces, and being able to distinguish between reality and fantasy can have important consequences in the lives of young Internet users. Using contemporary examples from news stories, fanfiction, advertising, and radicalization, this article outlines the features, affordances, and real-life implications of …

Web-Based Media Literacy To Prevent Tobacco Use Among High School Students, Jane S. Phelps-Tschang, Elizabeth Miller, Kristen R. Rice, Brian A. Primack

Journal of Media Literacy Education

Facilitator-led smoking media literacy (SML) programs have improved media literacy and reduced intention to smoke. However, these programs face limitations including high costs and barriers to standardization. We examined the efficacy of a Web-based media literacy program in improving smoking media literacy skills among adolescents. Sixty-six 9th grade students participated in a Web-based SML tobacco education program based on health behavior theory. Pre- and post-test assessments demonstrated statistically significant changes in the primary outcome of total SML as well as each of the individual SML items. However, there were inconsistent changes in other theory-based outcomes including attitudes and normative beliefs.

Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot

Journal of Media Literacy Education

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media’s messages …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

The War Of Labels: An Art Educator In Search Of A Sign, Jan Jagodzinski

Journal of Social Theory in Art Education

I recently had the occasion to go shopping with my twelve year old son Jeremy who is now finishing grade seven in a Canadian public school. He had somehow (mysteriously) saved twenty dollars and was determined to buy a T-shirt. Coming from the boomer generation, T-shirts for me where either those funny Stanfield undergarments that my dad wore under his dress shirt (to absorb the sweat during hard work, I suppose?) or what gang members with duck-tails in the '50s wore under their leather jackets to look cool-like the 'Fonz' of Happy Days. During my college art school days, the …

Advertising: Strong Force Or Weak Force? A Dilemma For Higher Education, John P. Jones

Syracuse Scholar (1979-1991)

No abstract provided.

Understanding Popular Culture: The Uses And Abuses Of Fashion Advertising, Mary Stokrocki

Journal of Social Theory in Art Education

Today's young people are bombarded by messages. They should be taught to evaluate what they hear, to understand how ideas are clarified or distorted, and to explore how the accuracy and reliability of an oral (visual) message can be tested (Boyer, 1983, p.92). Students are often manipulated by media messages and they are unaware of the uses and abuses of the media by advertisers. In many ways such manipulation makes students dependent on materialistic rewards, regardless of moral concern. As a remedy, Lanier (1966) advocates developing a critical consciousness, "an informed awareness of the social forces which oppress our lives." …