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Higher Ed Needs New Forms Of Marketing., Aldemaro Romero Jr.
Higher Ed Needs New Forms Of Marketing., Aldemaro Romero Jr.
Publications and Research
In this day and age of crises – financial, enrollment,
even scandal – among institutions of higher education,
image “management” has become a tool to help
some institutions stay afloat. Countless colleges and
universities have resorted to spending money on
glossy brochures, billboards and even on expensive
TV airtime.
The images they portray are usually one of happy
and attractive students having fun on campus, enjoying
athletic events and amenities that used to be more
likely to be found at country clubs than colleges. The
quality of education is almost an afterthought. The
name of the institution is being sold …
If You Think Education Is Expensive, Try Ignorance., Aldemaro Romero Jr.
If You Think Education Is Expensive, Try Ignorance., Aldemaro Romero Jr.
Publications and Research
This is the 100th column of this series. During
the two years during which this column has been
published uninterruptedly on a weekly basis, a
common question I received is why do I defend
higher education?
I remember when I decided to become a scientist.
The day was October 5, 1957. I was a 6-year-old kid
living in Venezuela. The big headline in the newspaper
that day was that the Soviets had launched
an artificial satellite named Sputnik. I was amazed.
I asked my father all kinds of questions about it,
but he could not tell me much more than …