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Student Perceptions Of Social Media In The Admissions Process, Skiler Ashley Jones

Electronic Theses and Dissertations

The purpose of this qualitative study was to understand how prospective first-time-in-college minority students from a university in the southwestern part of the United States use social media to make decisions about matriculating at a 4-year public university. Data were collected through semistructured interviews with five students and two staff members. Social media accounts of the Office of Admissions and the general university social media accounts were reviewed for content. Existing research pointed to the top factors influencing students’ decision-making process when deciding where to attend college. The top reasons included cost of tuition and how connected students feel to …