Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Education
Active Commuting Amongst School Children And Adolescents In A Rural Area Of South Africa, Eva M. Craig
Active Commuting Amongst School Children And Adolescents In A Rural Area Of South Africa, Eva M. Craig
Faculty of Social Sciences - Papers (Archive)
Abstract of a presentation at the Be Active 2014 Conference, 15-18 Oct, Canberra, Australia.
Parents And Adolescents Discuss Gambling Advertising: A Qualitative Study, Samantha L. Thomas
Parents And Adolescents Discuss Gambling Advertising: A Qualitative Study, Samantha L. Thomas
Faculty of Social Sciences - Papers (Archive)
The study specifically aimed to explore:
1. How socio-cultural factors may influence the meanings individuals construct about gambling.
2. How different audience segments (in this case parents and their children) interpret messages about different types of advertisements in different ways.
3. How the framing of messages about gambling may influence perceptions about the risks and benefits associated with different types of gambling products and services.
The specific objectives of the study were to:
1. Provide detailed qualitative information about how different audience segments interpret the messages they see in gambling advertisements.
2. Strengthen understandings about how different gambling advertising strategies …