Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Education

Developing Nuclear Security Culture At Academic And Educational Institutions, Mostafa Kofi, Lamiaa Fiala, May Al-Muammar, Zenobia S. Homan Nov 2020

Developing Nuclear Security Culture At Academic And Educational Institutions, Mostafa Kofi, Lamiaa Fiala, May Al-Muammar, Zenobia S. Homan

International Journal of Nuclear Security

In recent years, the use of radioactive sources for diagnosis and treatment has become more widespread. Presence of such sources in universities, university hospitals and academic institutions makes it necessary to develop nuclear security culture among academics. The challenges to improve security culture or in some cases develop it from scratch are diverse, and it is not a simple process. The research question which takes centre stage in this paper, is how to develop a strong and sustainable nuclear security culture among academics. Because workplaces form a combination of many different cultures, it can be a challenge to achieve a ...


Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas Jan 2018

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas

Journal of Applied Sport Management

The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM