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The Impact Of Institutional Merit Aid On Student Enrollment And Persistence, Richard Scott Verzyl

Theses and Dissertations

Institutional merit-based financial aid awards are widely utilized by enrollment management practitioners to attract and retain students desired by the institution and to increase net tuition revenue. While much research has been conducted on federal need-based aid and statewide merit aid, relatively few studies have been conducted on merit aid awarded at the institutional level. This study sought to contribute to the literature by examining the effect of institutional merit aid on initial enrollment as well as student persistence at a large public research university located in the Southeastern United States. A quasi-experimental design was used to study two nearly …